The regular changes appearing in trends of businesses has bought changes to marketing universe as well. The growth in the field has been immense and the latest trend which can be heard in market nowadays in Inbound and Outbound marketing. And every business needs some kind of marketing, for example startups and small businesses need inbound marketing as most of the conventional marketing techniques are too expensive for startups and small business.
Now talking about large business houses, they can benefit from outbound marketing. They cover a large audience and it is comparatively expensive but gives marvelous results. Examples of outbound marketing are television and radio advertisements, telemarketing, banner and display ads, billboards, newspaper and magazine ads, pop-ups and contextual ads.
But at first, let's understand what is actually inbound and outbound marketing and how they differ in their practice, techniques and purpose.
This is a new concept in marketing where marketers try to attract the potential customers by presenting interesting and attractive content. Another name for inbound marketing is content marketing, and it involves efforts of content writers and producers to deliver attractive content which can ‘pull’ in the potential customer. The content includes social media post, blogs, infographics, email newsletters, whitepapers etc. which people are interested in reading. If the content posted or published is able to convert a reader from audience to a customer only than is content's objective is met.
A good content strategy is one which is engaging suitably, because then the reader shall start interacting, sharing, and create with a positive impact which later encourages purchasing decisions. Inbound marketing also encourages customers to take action in regards to product by increasing their engagement with the brand.
A dedicated inbound strategy would involve creation of content which appeals to desired audience and also help them to find it with search, social and discovery. Modern inbound marketing tools are content publication, opt-in email forms which are used to attract customers.
Here are the techniques of inbound marketing every business can use
Outbound marketing used to be called just simply – marketing, before the explosion of digital and inbound techniques. It refers to any kind of marketing where the initiative to start conversation is made by the business. Here the message is sent to audience from company which the help of traditional forms of marketing and advertising like TV commercials, Prints ads, Radio ads, magazine ads, outbound sales calls, tradeshows etc.
In inbound marketing, customers come looking for you through your optimized strategy, but outbound marketing is the opposite as here companies try to reach customers or try to deliver their message to prospects with help of various media channels.
Outbound marketing is considered expensive if compared to inbound marketing and is hard to track. Yet most of the companies spend 90% of their marketing budget on outbound marketing.
Techniques of Outbound marketing for businesses
Find the right marketing strategy for your business
Always try to experiment with news thing while doing the old things that work. At last, the best suitable marketing strategy for you will be which will work for your business and deliver results. To ensure that which strategy your business demands keep analyzing your data regularly and stay on top of changes which keep hitting markets from time to time.