Many B2B companies fail to drive traffic through social media. And in the present time of social media-saturated World, can’t afford to fail in driving traffic. Imagine a roadway as a source of website visitors, then social media traffic will act as a pillar to your highway infrastructure.Many B2B companies fail to drive traffic through social media. And in the present time of social media-saturated World, can’t afford to fail in driving traffic. Imagine a roadway as a source of website visitors, then social media traffic will act as a pillar to your highway infrastructure. Here are the tips that will help you to generate and drive traffic with the help of social media -
Most of the Business-to-business companies instinctively think that their industries are boring which becomes their own self-fulfilling prophecy. And because they consider themselves boring, they write and present with an unenthusiastic tone, leaving their social media channels lifeless and dull.
Every company should be encouraged to figure out an inspiring angle and approach. In fact, the plainer your work is in theory on the surface, the more creative you should be on social media to collect traffic and stand out from the competition. Every B2B marketer and social media executive needs to understand that they have to have an angle that is both relatable and appealing to their audience. And once you find a unique angle you are set to hit the social media. Hiring someone experienced or open-minded to lead your social media campaign is very important to all B2B’s. And if you fail in hiring the right person, you will have to deal with a negative or relatively non-existent image. Always try to find a social media expert with a knowledge or interest in your work. Whether you deal in less enthralling products or services or an interesting one, a good social media expert should be able to create a buzz out of it. It is also important for B2Bs to use social media with an objective of brand awareness first, rather leads as the primary goal. And if this objective is not met, then things may get ugly. Engagement and visibility comes first, leads are secondary. No doubt that the ultimate goal of social media is leads but that doesn't mean leads should put on first place. It is a long-term strategy. The first and foremost goal should be presence and visibility. No social media campaign can go for long without a content marketing strategy, so always keep an eye on the quality of your content. They are like twins for a successful drive traffic campaign, running in parallel alignment. Do not depend on a single social media channel. You have got diversity in social media platforms today. YouTube for videos, LinkedIn and BlogSpot for blogging, Twitter for shorter posts and Facebook has the potential to be used for everything. Try using more and more of them in order to drive traffic for your B2B hub. Internet users do not stick with one channel so why should you? Try to attract them by appearing on each of the social media platform. This way your B2B website will never face a shortage of traffic and by this you can take your social media efforts to next level. Focusing on the platform which is seen to be delivering the best results and building on that by squeezing more out of it with multiplied efforts. We wish to see more and more B2Bs in coming years and more B2Bs doing well in social media.
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