Marketing is not just about selling your product or generating leads to meet the objectives. Marketing is a complete different game today and this is a big thanks to the digital revolution for taking marketing to a new level. We are going to examine the enhancement of each marketing activity which is transformed by digital revolution and has gotten more effective.Marketing is not just about selling your product or generating leads to meet the objectives. Marketing is a complete different game today and this is a big thanks to the digital revolution for taking marketing to a new level. We are going to examine the enhancement of each marketing activity which is transformed by digital revolution and has gotten more effective. 1. Product launch and development is the first and foremost thought which comes to mind when we think about the need of marketing. Marketing was actually introduced into business world because every business depends on revenue generation and revenue is generated by selling products which the business produce. Digitalization gave the ability to companies to rapidly obtain the right customer with online interactions, with the support of web-based software supporting techniques. With digitalization everything regarding product has become easy and effective as digital world has taken marketing to such an extent that a company can understand the need of customer and develop its product accordingly to achieve desired results. 2. Understanding the customer, their needs, listening to their queries and inventing new ways to fulfil those needs is made possible with the help of digitalization. Traditional ways to do this research about the customer and his mood was way too expensive and time consuming but in the present world with CRM (Customer Relationship Management) it is really easy and affordable for every kind of business to reach customers and understand their needs and problems. This insight helps a company to develop its services and products according to customer’s demands. 3. Brand management and communications is an obvious function in every way. And it is really easy for companies today by social monitoring as they get to know what is public talking about their brand. The brand image is everything for a company in order to succeed and acquire potential customers to generate revenue. Investing in content, social media ads, posting blogs and publishing & sharing is a everyone’s baby now as digital revolution has provided marketers with numerous options to post, share, publish and advertise for free also with a wide reach. Whereas traditional marketing techniques like print ads, broadcast media required lot of money to perform. 4. Leads are an essential part of marketing because it ultimately results in sales increase. With the help of digital media lead generation has reached new heights and has appeared as a primary need of marketing function. Acquiring traffic, interacting with lead, converting a lead into a customer and follow-up are few important practices of marketing in the present world which are easy to perform now. 5. There is no doubt that Internet marketing has been a boom for businesses. It allows companies to stay active online 24*7 and is actually cost effective for companies in the long run. Companies can now promote their product online with the use of internet. Today businesses are able to reach directly to target customers. Also, it has proved itself as a simple and effective way of studying internet consumer behavior and is actually a cost effective way to conduct direct marketing campaigns. Not only it is beneficial for companies but it has benefited customers as well, a customer has more variety and options to compare among the offered products. Customer gets all the updates regarding brands and products of brands at one place, and every information a customer wants is easy to access today. And the credit for these fine arrangements goes to digital revolution. Digitalization in marketing was essential for extending its benefits, approach and impact. The focus has increased on customers unlike earlier which used to be on stakeholders and partners. And business world is utilizing the benefits of digital revolution and enjoying the new practices and techniques which were introduced due to it. Let us hope for the best and let the marketing functions grow in all aspects and enhance its reach and tools in order to sustain in the competition and continue to help businesses grow and achieve new altitudes.
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Many B2B companies fail to drive traffic through social media. And in the present time of social media-saturated World, can’t afford to fail in driving traffic. Imagine a roadway as a source of website visitors, then social media traffic will act as a pillar to your highway infrastructure.Many B2B companies fail to drive traffic through social media. And in the present time of social media-saturated World, can’t afford to fail in driving traffic. Imagine a roadway as a source of website visitors, then social media traffic will act as a pillar to your highway infrastructure. Here are the tips that will help you to generate and drive traffic with the help of social media -
Most of the Business-to-business companies instinctively think that their industries are boring which becomes their own self-fulfilling prophecy. And because they consider themselves boring, they write and present with an unenthusiastic tone, leaving their social media channels lifeless and dull.
Every company should be encouraged to figure out an inspiring angle and approach. In fact, the plainer your work is in theory on the surface, the more creative you should be on social media to collect traffic and stand out from the competition. Every B2B marketer and social media executive needs to understand that they have to have an angle that is both relatable and appealing to their audience. And once you find a unique angle you are set to hit the social media. Hiring someone experienced or open-minded to lead your social media campaign is very important to all B2B’s. And if you fail in hiring the right person, you will have to deal with a negative or relatively non-existent image. Always try to find a social media expert with a knowledge or interest in your work. Whether you deal in less enthralling products or services or an interesting one, a good social media expert should be able to create a buzz out of it. It is also important for B2Bs to use social media with an objective of brand awareness first, rather leads as the primary goal. And if this objective is not met, then things may get ugly. Engagement and visibility comes first, leads are secondary. No doubt that the ultimate goal of social media is leads but that doesn't mean leads should put on first place. It is a long-term strategy. The first and foremost goal should be presence and visibility. No social media campaign can go for long without a content marketing strategy, so always keep an eye on the quality of your content. They are like twins for a successful drive traffic campaign, running in parallel alignment. Do not depend on a single social media channel. You have got diversity in social media platforms today. YouTube for videos, LinkedIn and BlogSpot for blogging, Twitter for shorter posts and Facebook has the potential to be used for everything. Try using more and more of them in order to drive traffic for your B2B hub. Internet users do not stick with one channel so why should you? Try to attract them by appearing on each of the social media platform. This way your B2B website will never face a shortage of traffic and by this you can take your social media efforts to next level. Focusing on the platform which is seen to be delivering the best results and building on that by squeezing more out of it with multiplied efforts. We wish to see more and more B2Bs in coming years and more B2Bs doing well in social media.
The regular changes appearing in trends of businesses has bought changes to marketing universe as well. The growth in the field has been immense and the latest trend which can be heard in market nowadays in Inbound and Outbound marketing. And every business needs some kind of marketing, for example startups and small businesses need inbound marketing as most of the conventional marketing techniques are too expensive for startups and small business.
Now talking about large business houses, they can benefit from outbound marketing. They cover a large audience and it is comparatively expensive but gives marvelous results. Examples of outbound marketing are television and radio advertisements, telemarketing, banner and display ads, billboards, newspaper and magazine ads, pop-ups and contextual ads. But at first, let's understand what is actually inbound and outbound marketing and how they differ in their practice, techniques and purpose. Inbound marketing
This is a new concept in marketing where marketers try to attract the potential customers by presenting interesting and attractive content. Another name for inbound marketing is content marketing, and it involves efforts of content writers and producers to deliver attractive content which can ‘pull’ in the potential customer. The content includes social media post, blogs, infographics, email newsletters, whitepapers etc. which people are interested in reading. If the content posted or published is able to convert a reader from audience to a customer only than is content's objective is met.
A good content strategy is one which is engaging suitably, because then the reader shall start interacting, sharing, and create with a positive impact which later encourages purchasing decisions. Inbound marketing also encourages customers to take action in regards to product by increasing their engagement with the brand. A dedicated inbound strategy would involve creation of content which appeals to desired audience and also help them to find it with search, social and discovery. Modern inbound marketing tools are content publication, opt-in email forms which are used to attract customers. Here are the techniques of inbound marketing every business can use
Outbound Marketing
Outbound marketing used to be called just simply – marketing, before the explosion of digital and inbound techniques. It refers to any kind of marketing where the initiative to start conversation is made by the business. Here the message is sent to audience from company which the help of traditional forms of marketing and advertising like TV commercials, Prints ads, Radio ads, magazine ads, outbound sales calls, tradeshows etc.
In inbound marketing, customers come looking for you through your optimized strategy, but outbound marketing is the opposite as here companies try to reach customers or try to deliver their message to prospects with help of various media channels. Outbound marketing is considered expensive if compared to inbound marketing and is hard to track. Yet most of the companies spend 90% of their marketing budget on outbound marketing. Techniques of Outbound marketing for businesses
Find the right marketing strategy for your business
Always try to experiment with news thing while doing the old things that work. At last, the best suitable marketing strategy for you will be which will work for your business and deliver results. To ensure that which strategy your business demands keep analyzing your data regularly and stay on top of changes which keep hitting markets from time to time.
A difficult part in acquiring customers for a product is getting more people to know about it. The quality of a product does not decides the sale, no matter how good quality product you produce, if no one knows about it no one will buy it. This post will prove as a helping hand to you in selling your product in front of as many people as you wish and in generating quality B2B leads. Leads are considered to be the biggest challenge in B2B marketing. Without leads there is no work, no clients and no revenue.
To be on top you don’t need to have the best product or the cheapest one - you just have to be the best seller. And you can be a best seller if you can generate the best quality leads, constantly. The first but really simple and effective way is to increase the volume of leads. The percentage of volume of leads you will increase will result in 10 percent more income. But keep in mind that the quality of leads should not drop else this easy and effective technique can backfire. Do not depend on one way communication like websites, blogs and videos as they do not allow people to connect with you. Try to have more and more real conversation with the prospects . Twitter is a great social network for a business because it is so big, so make the most out of it. The only challenge you will face is to find the right people. After once you found them, it only takes engaging them which is really simple because all you gotta do then is follow them and stay active in conversations. While using a database of someone else be sure to use it with caution as you cannot rely on its quality. If you have a start-up try using Salesfinder and Unomy they can provide that extra source of leads you want. Never ignore the Q&A service, questions raised by people in Q&A sections. They are of huge help. They help you to understand people, what they are dealing with and what they are looking for. Q&A service will give a perfect understanding of people you are dealing with and it will ultimately result in generating quality leads as now you have a clue about the demands and queries of people, you can hit the spot now. Keep experimenting with different content formats, this is really necessary because you yourself limit your users if you stick with one format. For example if you write blogs regularly but you have never tried Vlogs (videos) give it a try because in this case you are losing leads. Many prospects may like to read your blogs but many of them would like to watch a video from you as it may interest them more. So don’t skip any channels and keep on experimenting. Credit the customers by posting their referrals and leads generated with customers referrals are always high quality. And this can be a game changer for you. And your loyal customers will be soon promoters for you if you follow this simple trick. According to a survey, 86% of the B2B decision makers take help from internet before purchasing. And these people are not common public, they always try to look for honest reviews. So to produce more leads you must have reviews of your service/product posted by you online. Always go for the lead generation advertisements like Facebook and twitter both have lead generation ads. These type of lead generation ads allow advertisers to easily collect the email addresses. It increase your conversion rate as people share their email more often when it is easier for users to share like in lead ads. Some more key things to keep in mind for lead generation are, always keep your SEO in good shape, use social media strategically, use LinkedIn as well with other social media platforms, you can increase traffic with paid ads, always generate more online reviews and never skip creating lead magnets. With these effective and easy to perform techniques you will be able to generate more quality leads but always play with a well working lead generation strategy on hand. Lead generation is a hard task as it takes lot of efforts and it is equally necessary for a business person. Do not ignore it. |