Marketing is not just about selling your product or generating leads to meet the objectives. Marketing is a complete different game today and this is a big thanks to the digital revolution for taking marketing to a new level. We are going to examine the enhancement of each marketing activity which is transformed by digital revolution and has gotten more effective.Marketing is not just about selling your product or generating leads to meet the objectives. Marketing is a complete different game today and this is a big thanks to the digital revolution for taking marketing to a new level. We are going to examine the enhancement of each marketing activity which is transformed by digital revolution and has gotten more effective. 1. Product launch and development is the first and foremost thought which comes to mind when we think about the need of marketing. Marketing was actually introduced into business world because every business depends on revenue generation and revenue is generated by selling products which the business produce. Digitalization gave the ability to companies to rapidly obtain the right customer with online interactions, with the support of web-based software supporting techniques. With digitalization everything regarding product has become easy and effective as digital world has taken marketing to such an extent that a company can understand the need of customer and develop its product accordingly to achieve desired results. 2. Understanding the customer, their needs, listening to their queries and inventing new ways to fulfil those needs is made possible with the help of digitalization. Traditional ways to do this research about the customer and his mood was way too expensive and time consuming but in the present world with CRM (Customer Relationship Management) it is really easy and affordable for every kind of business to reach customers and understand their needs and problems. This insight helps a company to develop its services and products according to customer’s demands. 3. Brand management and communications is an obvious function in every way. And it is really easy for companies today by social monitoring as they get to know what is public talking about their brand. The brand image is everything for a company in order to succeed and acquire potential customers to generate revenue. Investing in content, social media ads, posting blogs and publishing & sharing is a everyone’s baby now as digital revolution has provided marketers with numerous options to post, share, publish and advertise for free also with a wide reach. Whereas traditional marketing techniques like print ads, broadcast media required lot of money to perform. 4. Leads are an essential part of marketing because it ultimately results in sales increase. With the help of digital media lead generation has reached new heights and has appeared as a primary need of marketing function. Acquiring traffic, interacting with lead, converting a lead into a customer and follow-up are few important practices of marketing in the present world which are easy to perform now. 5. There is no doubt that Internet marketing has been a boom for businesses. It allows companies to stay active online 24*7 and is actually cost effective for companies in the long run. Companies can now promote their product online with the use of internet. Today businesses are able to reach directly to target customers. Also, it has proved itself as a simple and effective way of studying internet consumer behavior and is actually a cost effective way to conduct direct marketing campaigns. Not only it is beneficial for companies but it has benefited customers as well, a customer has more variety and options to compare among the offered products. Customer gets all the updates regarding brands and products of brands at one place, and every information a customer wants is easy to access today. And the credit for these fine arrangements goes to digital revolution. Digitalization in marketing was essential for extending its benefits, approach and impact. The focus has increased on customers unlike earlier which used to be on stakeholders and partners. And business world is utilizing the benefits of digital revolution and enjoying the new practices and techniques which were introduced due to it. Let us hope for the best and let the marketing functions grow in all aspects and enhance its reach and tools in order to sustain in the competition and continue to help businesses grow and achieve new altitudes.
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